Magnetic Island Tourism Masterplan

About the Project

Following an island wide community survey undertaken in 2020, it was widely acknowledged that Magnetic Island needed a strategic masterplan to support and manage tourism growth. It was also clear that the Magnetic Island community aspired to become a world leader in offering a sustainable island visitor experience, and that residents of Magnetic Island are supportive of tourism development, provided it is undertaken in the right way.

Current and forecast tourism growth needs to be managed in a sustainable and environmentally considered way on Magnetic Island. There has been significant investment in recent years into walking trails and roads on Magnetic Island. This 2030 Tourism Masterplan is set to take the next step for the regions tourism and be the blueprint for future proofing Magnetic Island’s visitor experience. This is a project about leveraging the full visitor potential of Magnetic Island whilst still retaining the natural, cultural and environmental values which are so important to the fabric of the community. 

The Magnetic Island 2030 Tourism Masterplan has been funded by the Queensland Government and will be managed by Townsville Enterprise with the oversight of an established steering committee. Throughout the development of the Masterplan, Townsville City Council will use this process to also help inform, direct, and provide input into planning scheme updates, which will be occurring concurrently with this planning process.

You're invited to be part of the future of tourism on Magnetic Island

Your invitation to help shape the future of Tourism on Magnetic Island

Following extensive community and stakeholder engagement, the next phase of consultation will detail the strategic direction of the Magnetic Island Tourism Masterplan and will commence on the 28 May 2022 with a series of community, investor and industry workshops. 

Register your interest for one of the following community sessions:

Session dates and times:

Saturday 28 May 2022

3-5pm: Strategic directions workshop at Amaroo on Mandalay

Sunday 29 May 2022

10am - 12noon: Strategic directions workshop at Amaroo on Mandalay

Monday 30 May 2022

4-5pm: Strategic directions workshop (online - link provided upon registration)

Community Visioning Workshop Registration





I would like to attend the following session/s:
Saturday 28 May 3-5pm at Amaroo on Mandalay
Sunday 29 May 10-12pm at Amaroo on Mandalay
Monday 30 May 4-5pm Online Session
Please note RSVP/Registration is required

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Full Name

Organisation (if relevant)


What is your key interest in this project?
Resident of Magnetic Island
Resident of Townsville
Tourism Operator
Local business owner
Potential investor

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The Steering Committee

The Magnetic Island Tourism Masterplan Steering Committee currently includes representatives of the following organisations:

  • Townsville Enterprise
  • Queensland Government – Department of Tourism
  • Townsville City Council
  • Tourism Magnetic Island
  • Magnetic Island Community Development Association
  • Magnetic Island Residents & Ratepayers Association
  • Queensland Parks and Wildlife Service (QPWS)
  • Magnetic Island Nature Care Association

Progress Update

Strategic direction workshops will be held from 28 May 2022.

Tourism & Events

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