Consumer assets
Website
As the regional tourism organisation of Townsville Enterprise, the consumer website - www.townsvillenorthqueensland.com.au - is the primary platform, and key tool in assisting consumers to plan their holiday in Townsville North Queensland.
- Information on Townsville North Queensland's key destinations:
- Things to do - tours, attractions, dining, entertainment, nature, shopping etc.
- Where to stay - apartments, hotels, resorts, backpackers and hostels, caravan and camping etc.
- Book tours and accommodation instantly and on-request
- Supporting content - brochures, videos, newsletter sign-up
Online channels
Townsville North Queensland have an active presence across all social media channels, promoting user-generated content to capture the best our region has to offer through engaging video and photo content.
All content shared on Townsville North Queensland channels is approved by the user by posting #yestownsvilleNQ upon request.
Hashtags
When promoting the Townsville North Queensland on social media, we encourage all users to tag accordingly:
Overall regional hashtags (to be applied to all posts):
- #townsvillenorthqueensland
- #upforunexpected
Region-specific hashtags (to be added to region-specific posts, in addition to the overall regional hashtags):
- Townsville - #townsvilleshines
- Hinchinbrook (Ingham and surrounds) - #hinchinbrookway
- Charters Towers (and surrounds) - #visitcharterstowers | #unearthoursecrets
- Magnetic Island - #thisismagneticisland
- Burdekin (Ayr, Home Hill and surrounds) - #visitburdekin
State and National hashtags:
- #thisisqueensland
- #seeaustralia
Brochures and publications
Townsville North Queensland develop a range of official guides, brochures and publications to educate visitors.
Townsville North Queensland Official Visitor Guide
The Visitor Guide is one of the primary collateral pieces used by Townsville Enterprise to market the destination.
60,000 copies of the Guide are produced and distributed through Visitor Information Centres, at consumer shows, at business and entertainment events and by local businesses.
The Ultimate Guide to Driving the Great Barrier Reef
This driving guide is all you'll need to take on the Great Barrier Reef.
Including extensive maps, marine life guides and things to do at every stop along the way, this guide will have you covered right along the Queensland coast. Available in English, German, Japanese, French and Chinese.
More Visitor Services
As the destination management organisation for Townsville North Queensland, Townsville Enterprise operates the accredited Visitor Information Centre, Townsville.
A one-stop location for all manner of brochures, guides and maps from across the region and beyond.
Visit the dedicated volunteers at Flinders Square, Townsville.
