Consumer assets
Website
As the regional tourism organisation of Townsville Enterprise, the consumer website - www.townsvillenorthqueensland.com.au - is the primary platform, and key tool in assisting consumers to plan their holiday in Townsville North Queensland.
- Information on Townsville North Queensland's key destinations:
- Things to do - tours, attractions, dining, entertainment, nature, shopping etc.
- Where to stay - apartments, hotels, resorts, backpackers and hostels, caravan and camping etc.
- Book tours and accommodation instantly and on-request
- Supporting content - brochures, videos, newsletter sign-up
Online channels
Townsville North Queensland have an active presence across all social media channels, promoting user-generated content to capture the best our region has to offer through engaging video and photo content.
All content shared on Townsville North Queensland channels is approved by the user by posting #yestownsvilleshines upon request.
Hashtags
#townsvilleshines
#hinchinbrookway
#visitcharterstowers
#thisismagneticisland
#visitburdekin
#thisisqueensland
#seeaustralia
Brochures and publications
Townsville North Queensland develop a range of official guides, brochures and publications to educate visitors.
Townsville North Queensland Official Visitor Guide
The Visitor Guide is one of the primary collateral pieces used by Townsville Enterprise to market the destination.
60,000 copies of the Guide are produced and distributed annually through Visitor Information Centres, at consumer shows, at business and entertainment events and by local businesses.
The Ultimate Guide to Driving the Great Barrier Reef
This driving guide is all you'll need to take on the Great Barrier Reef.
Including extensive maps, marine life guides and things to do at every stop along the way, this guide will have you covered right along the Queensland coast. Available in English, German, Japanese, French and Chinese.
