- Increase awareness of Townsville North Queensland as a holiday destination. Benchmarked against pre- and post-brand uplift studies, and competitor analysis (within Queensland).
- Achieve growth in operator listings on townsvillenorthqueensland.com.au as a lead generation mechanic.
- Accelerate consumers through the conversion funnel, focusing primarily on awareness and consideration, but enabling conversion through bookable products and a trade distribution plan.
Be seen day and night, as part of an exclusive always-on marketing partnership
Following a successful brand launch, consumers across the country are being driven to our consumer website, and now is the time to invest in collaborative marketing partnerships to drive real results for your business.
Now part of Townsville Enterprise's always-on strategy, business have the opportunity to leverage the web traffic being driven to townsvillenorthqueensland.com.au to drive real results:
- Invest into advertising opportunities including, web banners, featured social media posts, EDM features, and featured deals online;
- Instantly bookable holiday packages and products promoted and sold online (and through the Visitor Information Centre) to ensure visitors lock in their holiday plans and support local operators in the Townsville North Queensland region.
Campaigns continue to focus on driving bookings through targeted promotion of highly inspirational content and itineraries using digital techniques to pinpoint market interests. The package itineraries have been built around key areas of interest and align to the travel motivators of Curious Explorers.