Destination Marketing

The Official Visitor Guide is one of the primary collateral pieces used by Townsville Enterprise to market the destination.

50,000+ copies of the Guide are produced and distributed annually through Visitor Information Centres across Australia, at consumer shows, to cruise ship passengers, at business and entertainment events and by local attractions, accommodation, cafes. The Guide is also distributed to Inbound Tourism Operators and wholesalers at international trade shows including the Australian Tourism Exchange (ATE) and the Caravanning and Camping Shows.

VIEW THE TOWNSVILLE NORTH QUEENSLAND OFFICIAL VISITOR GUIDE

The first point of information for event planners considering Townsville North Queensland as their next events destination.

This is the key piece of collateral that is taken to AIME (Australian Incentive and Meetings Expo) and sales meetings which are targeted at attracting business events to the region. It includes venues, creative dinner options and pre and post touring information for businesses to host a successful event in Townsville North Queensland.

VIEW THE MEETING AND VENUES: POCKET GUIDE

Townsville Enterprise is also the official Convention Bureau for Townsville North Queensland.

Townsville North Queensland is growing and actively sourcing partnerships and representation with domestic and international trade partners.

For operators

Townsville Enterprise recently launched a Tourism Toolkit filled with resources on how to build and grow a sustainable tourism business in Townsville North Queensland. Included in this Toolkit, are resources on how best to enter the trade network.

 TRADE DISTRIBUTION

For corporate trade partners

COMING SOON: Townsville Enterprise is updating the existing Trade Manual, to an online Trade Portal. Stay tuned!

The Australian Tourism Data Warehouse (ATDW) is a national tourism database that feeds information on tourism products, events and destination information to more than 60 websites.

The database houses information on accommodation, tours, restaurants, attractions, events, hire , travel support services, touring routes and transport products. Products that appear on the regions holiday and travel website pull from the Australian Tourism Data Warehouse.

SIGN UP TO ATDW

Learn more about how to make best use of ATDW, and other marketing basics, in the online Tourism Toolkit.