About Townsville Enterprise

Our Strategic Direction

Townsville Enterprise is the peak economic development and destination management organisation for Townsville North Queensland. For more than 30 years, Townsville Enterprise has played a critical role in leading the economic progress for the region through strong political advocacy, investment attraction, tourism development and by promoting Townsville North Queensland as a place to visit, invest and live. Our purpose is to secure the future of Townsville North Queensland. 

Our Achievements
  • 1992: Launched Townsville Shines Brand
  • 1994: Townsville hosted the Queensland Tourism Awards & became accredited as the regions Convention Bureau
  • 1995: Supported the attraction of Sun Metals Refinery
  • 2000: Townsville announced as the first regional destination for Virgin Blue (Virgin Australia)
  • 2002: Townsville Enterprise secures Professional Bull Riding Annual Event
  • 2004: Townsville Enterprise secures Supercars
  • 2012: Townsville Enterprise launches Townsville Emerging Leaders Program
  • 2015: Townsville selected as the headquarters for Australia’s largest electricity distributor, Energy Queensland
  • 2016: Townsville Stadium secured 
  • 2017: Carmichael mine secured resulting in more than 2,000 new jobs for North and Central Queensland 
  • 2017: Advocated for funding to sure Townsville Port Channel Widening Project
  • 2017: Secured  commitment towards Townsville City Deals
  • 2017: Undertook the North Queensland Agricultural Market and Supply Chain Study
  • 2020: Launch of Museum of Underwater Art and associated campaign reaching 180 million people globally
  • 2021: Townsville Enterprise secured the North Queensland Hydrogen Consortium
  • 2022: Business Case completed for Hells Gates Dam
  • 2022: Secured funding and undertook Magnetic Island Tourism Masterplan 
  • 2023: Launched Townsville North Queensland destination brand "Up for unexpected"
  • 2023: Secured Copperstring 2032 after 10 years of advocacy
  • 2024Secured international artist P!NK

Townsville Enterprise Values 
  • Excellence
    Accept nothing less than quality in everything we do 
  • Partnerships
    Work together, inspire each other and use external membership relationships to achieve strategic priorities  
  • Creative
    be innovative and imaginative in creating a vibrant and exciting future  
  • Non-Partisan
    strive for what is best for the region – independent of politics. Be transparent, informative and data led.  

About Us

Prinicipal Partner
Major Partners
Platinum Members