Industry Development

Led by industry and developed by Townsville Enterprise, in conjunction with Regional Councils, the Destination Tourism Plan sets the short, medium and long term strategy for the destination including the sub-regions of Townsville, Hinchinbrook, Burdekin, Charters Towers, Magnetic Island and Palm Island.

VIEW THE DESTINATION TOURISM PLAN

Townsville Enterprise, in partnership with Tourism and Events Queensland International Offices, Tourism Australia, airlines and Queensland industry partners conduct various familiarisation (famil) tours to the region.

Townsville Enterprise, in partnership with Townsville City Council, the Port of Townsville, Townsville Chamber of Commerce, Tourism and Events Queensland and the Department of State Development, Infrastructure and Planning, have developed the Townsville White and Grey Ship-Attraction Plan 2016-2021. 

VIEW THE WHITE AND GREY SHIP‐ATTRACTION PLAN

Major and regional events generate substantial visitor expenditure and often provide a cost effective means of promoting a destination to both national and international markets. Events are often considered the “added reason” for a visitor’s decision to travel to a destination and also the time they spent in a region.

Townsville Enterprise will continue to position Townsville as Regional Australia’s ‘host city of choice’ and attract, retain and develop events through streamlined processes aimed at maintaining community support. 

Tourism and Events Queensland, in consultation with the state's Regional Tourism Organisations (RTOs) and the Queensland Tourism Industry Council has recently launched the Best of Queensland Experiences Program to identify those experiences that best bring the Queensland story to life and consistently deliver a high-quality visitor experience.

The program is based on a robust and independent set of criteria that are determined by online customer reviews, responding to contemporary consumer expectations and reflecting industry best practice. This means that the program is largely driven by customer sentiment and expectations which will not only provide a clear focus for our marketing activities but also set measurable benchmarks for our tourism industry on what constitutes a high-quality visitor experience.

FIND OUT MORE ABOUT THE PROGRAM HERE

The Townsville North Queensland Tourism and Events Awards has been established to recognise and foster excellence in the Townsville North Queensland’s tourism industry. The celebrations allow the industry to recognise those people, places, organisations and events that have gone above and beyond to offer superior tourism experiences to visitors in the Townsville North Queensland region. 

The Townsville North Queensland Tourism Futures Forum and Networking Function provides operators with the opportunity to hear from a number of inspiring speakers who will provide learnings that they can apply within their own business or workplace.

Townsville Enterprise invites tourism operators to attend and co-exhibit at the Australian Tourism Exchange (ATE) - Australia's largest annual travel and tourism related business-to-business event.

Key Facts:

• ATE attracts 1,500 Australian seller delegates from approximately 550 companies, 650 key buyer delegates from over 30 countries, and over 80 international and Australian media attend this global event
• In 2018 business conducted at ATE resulted in over 3 million visitors and more than $8B in overnight visitor expenditure

Benefits for your business:

• Access to shared pre-scheduled appointments (86 in total for booth)
• Access to event networking functions including opening and closing event
• All meals as specified on the program on expo days
• Coaching and support in developing relevant marketing collateral for the event