Townsville North Queensland tourism operators are invited to apply for the 2023 Pathway to Australian Tourism Exchange (ATE) Mentoring Program.
This is a FREE initiative that will prepare and develop your business to be internationally ready and help your staff to best sell your product to global markets!
With ATE being hosted on the Gold Coast in May 2023, Queensland has a strategic opportunity to showcase the State’s tourism industry to over 2,000 international buyers over the duration of the event. Through collaboration amongst the 13 Regional Tourism Organisations and Tourism and Events Queensland, this program is designed to build international product readiness, support industry capacity development, and showcase Queensland as it continues to refresh, reinvigorate and reimagine its tourism offering.
Learn more about ATE here: https://events.tourism.australia.com/ate23.
What’s Involved in the mentoring program?
Expert mentors will be delivering the program across the State, providing each eligible business the opportunity to have one-on-one tailored mentoring in the lead up to, during, and post ATE. The program has been developed to ensure that businesses can attend ATE with the best trade strategy and are able leverage the opportunities from the event. This could include:
Assistance in preparing marketing materials and rate sheets
Assistance and advice in establishing your ATE appointment schedule
Support in developing a famil strategy
Networking assistance and introductions
Development of a follow-up action plan
Understanding of the changes required to your trade strategy post COVID-19 and with changing consumer behaviour
Each region will have a group education/trade refresher workshop at the beginning of the program.
Who is eligible?
All tourism businesses who apply must have intention of attending or being represented at ATE2023.
All operators are invited to apply for the program, however limited spaces apply so preference will be given to operators who can demonstrate they are:
Newly operating accommodation, tours or attractions willing to work in international markets
Best of Queensland (BOQ) Status
Have undertaken or are willing to undertake entry-level trade training - Capability Development Program coaching in 2020/21/22 or ATEC’s Tourism Trade Ready program
Commissionable tourism product
There is no cost for the mentoring program, however operators must be willing to cover their own costs for attendance at ATE.
- Applications: CLOSED
- Close of Applications: 21 November 2022
- Announcement of successful operators and program commencement: 9 December 2022
- ATE2023: 30 April to 4 May 2023
- Project Completion: 30 June 2023