Experience Development

Delivering exceptional experiences are an essential part of your business’ success. These resources will help you create consistency between your brand, your communications to travellers, and the experience you deliver.  

Be sure to check out the worksheets of the ‘Creating wow experiences’ learning modules - they are available via the linked word ‘here’ before each video. 

LEARN ABOUT EXPERIENCE DESIGN AND DEVELOPMENT

Delivering exceptional transformational experiences creates positive word of mouth recommendations for the destination which will attract more visitors, and increase their expenditure.  

Businesses who successfully undertake this program become eligible to be featured in Queensland marketing campaigns, and eligible for TEQ’s free business development program: the Transformational Experiences Mentoring Program. 

This annual program identifies quality Queensland tourism businesses based on consumer expectations and industry best practice.  

The program provides a score out of 100 based on the following (not all are required):

• Consistent delivery of an exceptional experience based on positive customer reviews (pulled from all review websites by ReviewPro) (60 points) 
• Having a website with a secure booking platform (15 points) 
• Having an active and engaging social media presence (15 points) 
• Being a member of your regional tourism organisation (Townsville Enterprise) (5 points) 
• Being accredited (5 points) 

All participants receive a personalised report with valuable insights into consumer perceptions of the experience they offer to support improved business performance. 

IMPROVE YOUR EXPEREINCE WITH THE BEST OF QUEENSLAND EXPERIENCES PROGRAM

Customer reviews have a significant impact on your business - they can be the reason why a customer books – or doesn’t. Learn when and how to ask guests for reviews.

How Tourism Operators Can Encourage Online Reviews

Accreditation allows your guests to rest assured they’ve chosen a quality experience that meets best practice standards. Accreditation provides your business with tools and guidance to develop and grow. 

Accredited businesses have plans, policies, and procedures in place to deliver better experiences that are consistent and sustainable. Accreditation is essential if you would like to enter the Queensland Tourism Awards. 

Accreditation helps you meet (and exceed!) customer expectations via:

• Quality standards and codes of practice 
• Compliance with regulations 
• Developing and implementing business and marketing plans 
• Identifying improvements and development goals for your business 

In Queensland, QTIC manages accreditation programs under the Quality Tourism Framework, which is a collection of Australia’s most well-respected tourism industry programs: 

• Star Ratings  
• Quality Tourism Accreditation  
• The Queensland Tourism Awards 
  

This page also links to other niche accreditation programs, such as:

• Caravan Industry Association of Australia National Accreditation Program 
• Earthcheck (sustainability accreditation)

LEARN ABOUT INDUSTRY DEVELOPMENT ACCREDITATION

The Queensland Tourism Awards 

• Reward excellence  
• Support business planning, business development, and internal analysis of achievements for tourism operators 
• Energise and motivate staff 
• Focus media attention on entrants and winners 

Learn what’s involved in writing a tourism award submission, and how to enter.

USING QUEENSLAND TOURISM AWARDS TO HELP PLAN YOUR SUCCESS