The Townsville North Queensland Product and Experience Development Plan sets the strategic direction and priorities for the Townsville North Queensland tourism industry for the next five years (2019-2024). The Townsville North Queensland Product and Experience Development Plan identifies key infrastructure and enabler projects and provides a strategic direction for product development and marketing to the Free and Independent Traveller (FIT).
SMA Tourism was engaged to support the consultation and development of this plan. This plan will be monitored and reviewed by the Tourism Working Group with additions and amendments made as required.
Product and Experience Development Plan
Page published: 3 October 2019
Tourism & Events
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Major Partners
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