Media Releases

National Visitor Survey reveals record visitation for Townsville

21st December 2022

Christmas has come early with the latest National Visitor Survey revealing record visitation numbers for Townsville when compared to pre-COVID. Townsville North Queensland has achieved record Overnight Visitor Expenditure (OVE), record visitation from Brisbane and 20% increase in leisure (holiday) v...

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Visitor Information Centre shows signs of pandemic recovery

20th December 2022

Townsville’s Visitor Information Centre welcomed more than 11,500 visitors in 2022. This is more than the number of visitors welcomed to the centre in 2020 and 2021 combined. Townsville Enterprise Director of Visitor Economy and Marketing, Lisa Woolfe said increased visitor numbers through the...

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Yeah Mate! Tourism campaign sees 61% of people take action

15th December 2022

Townsville Enterprise’s most recent tourism campaign Nah Mate, This is Townsville North Queensland has ticked every box when it comes to generating positive association, changing perception and driving action. SCA IQ undertook a brand uplift study on the campaign and the results have achieved ...

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ADVOCACY ALERT | Water security for North Queensland

8th December 2022

Today, our State's Water Minister, Mr Glenn Butcher visited Townsville and made several announcements regarding water security in our region. Firstly, we thank Mr Butcher for visiting the region and acknowledging the importance of water security in North Queensland. Bradfield Scheme announcement The...

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Draft Magnetic Island Tourism Masterplan released for public consultation

6th December 2022

Townsville Enterprise together with the Magnetic Island Tourism Masterplan Steering committee today has released the Draft Magnetic Island Tourism Masterplan for public consultation. The community, industry, investors, Townsville and Magnetic Island residents, and visitors are invited to provide for...

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