Calls for holiday discounts and flight incentives answered with launch of the Great Queensland Getaway

Townsville North Queensland will feature in one of Queensland Government’s biggest ever tourism campaigns announced this week, encouraging travellers from across the sunshine state experience world-class tours and attractions.

From October 18, Queenslanders will have the opportunity to save up to 50% off through a multi-million-dollar promo code campaign, featuring flight and bus discounts through Virgin Australia and Greyhound, and up to $200 off tours and attractions in North Queensland.

The campaign, titled the Great Queensland Getaway, has answered the calls made by Townsville Enterprise - the region’s official tourism organisation – calling for support to fast-track the recovery of the local tourism industry ever since the snap 3-day lockdown in June this year.  

Townville Enterprise CEO Claudia Brumme-Smith said the campaign is a welcome move after months of discussions with State Government following the local impacts of the COVID lockdowns earlier this year and is sure to be a major boost to the operators hit hardest by the restrictions.

“The Great Queensland Getaway is exactly the style of program we advocated for to support our regional tourism industry, who not only suffered through the impacts of the 3-day lockdown but have endured the lasting impacts a shutdown has on the industry for the weeks and months following,” Ms Brumme-Smith said.

“A government-incentive program like this is a huge win for the Townsville North Queensland region, with 17 operators set to see the direct benefits of increased bookings and marketing exposure, as well as the halo effect of having our destination featured in such a largescale campaign.”

“Programs such as this compliments the work Townsville Enterprise is doing every day in promoting our destination and will further bolster activity we also have in market, accessing available audiences right across the country.”

With discounted tours, experiences, and packages available from 9am Monday 18 October to 31 October (or until sold out), Queenslanders will have the opportunity to see some of Australia’s best right here in Townsville North Queensland – including diving experiences, helicopters tours, fishing charters and history tours.

Billabong Sanctuary owner/operator Del Flemming said the campaign couldn’t have come at a better time, with tour bookings remaining low since the peak of the school holiday period.

“Our business has been backed by Queenslanders for a long time now, while other states have been locked out, and this offer is a great way to reward fellow Queenslanders for their unwavering support of our industry,” Ms Flemming said.

“It’s great timing for us as we look to fill the gap in the wake of a busy school holiday period, and until we can welcome back travellers from southern states, we’re excited that this offer will give Queenslanders yet another reason to visit and experience their own backyard.”

Holiday deals and packages go on sale 9am Monday 18 October until 31 October 2021, or until sold out.

For more information on the campaign, visit queensland.com.au.

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