Tourism Marketing Campaign

Discover more with exclusive holiday packages

Now part of Townsville Enterprise's always-on strategy, holiday packages are promoted and sold online (and through the Visitor Information Centre) to ensure visitors lock in their holiday plans and support local operators in the Townsville North Queensland region.

Campaigns continue to focus on driving bookings through targeted promotion of highly inspirational content and itineraries using digital techniques to pinpoint market interests. The package itineraries have been built around key areas of interest (also known as ‘passion-segments’) including diving & snorkeling, hiking and fitness, wildlife and conservation, luxury, fishing, events and family holidays (see more below).

How to get involved?

Participation in this campaign is open to ANY Townsville North Queensland based tourism operator. Operators must have a listing on the townsvillenorthqueensland.com.au website (listings are free) and offer a competitive rate to Townsville Enterprise for the purpose of packaging and selling through our booking platform – BookEasy. Commission is charged up to 15% for any bookings made.

To be part of the campaign, you will be required to:

List your business/product/experience on the Australian Tourism Data Warehouse. Listings are currently FREE and available for the next 24 months.Register here> https://atdw.com.au
Must be on Book Easy so we can sell your product through our destination website.
Must provide a deal/offer/rate that can be packaged or sold separately (example below). Must also provide full details with all inclusions, terms and conditions, cancellation policy and travel/block out dates (if applicable).

Register your interest

Complete the details below to be included in the second phase of this campaign.

Business Name

Contact Name

Contact Number

Contact Email

Business Type

Please choose your region

Product & Set Rate (Inclusive of 10% Commission) Example: King Room $100/night

Exclusion Dates Eg: 10th - 14th March 2021, 24th June

Terms and Conditions Please your Cancellation Policy

Are you currently listed and bookable on the Townsville North Queensland website?

Yes

No

If No, do you have an ATDW Listing?

Yes

No

Do you currently have a Channel Manager or Online Tour Booking system?

Yes

No

If Yes, who do you currently use?

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Operator information and partnership opportunities

Overarching destination messages

Continue to position Townsville North Queensland as the gateway to all of Australia’s most iconic landscapes - reef, rainforest, Outback and wetlands.
Co-branded with Queensland’s Good to Go to leverage existing brand awareness, particularly as we re-enter into interstate markets (e.g. NSW and VIC).
A region that offers diverse experiences, to a wide range of demographics.

Key markets

Queenslanders (Regional Drive Market, South-East Queensland – Brisbane, Gold Coast, Toowoomba, Sunshine Coast)
Adelaide
Sydney, New South Wales and Melbourne, Victoria

Primary: High-Value-Travellers (HVT) & Double-Income-No-Kids (DINKS), aged 20-65+ years

Secondary: Solo travellers and family market

Passion-segmentation

Townsville Enterprise have worked with media agency – AKQA through the iMATE program – to define passion segments from our engaged, and lookalike audience groups. Segments aligns with data already received from sentiment surveys of the destination which highlighted these activities as key reasons for travel to our region. The data has also taken into account our audience size, and operator feedback.

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