- Continue to position Townsville North Queensland as the gateway to all of Australia’s most iconic landscapes - reef, rainforest, Outback and wetlands.
- Co-branded with Queensland’s Good to Go to leverage existing brand awareness, particularly as we re-enter into interstate markets (e.g. NSW and VIC).
- A region that offers diverse experiences, to a wide range of demographics.
Discover more with exclusive holiday packages
Townsville Enterprise is set to launch the second phase of the Find Your Shine marketing campaign, shining a spotlight on new travel and accommodation packages encouraging locals and visitors to find their shine in the region.
The latest campaign launched in October 2021 targets Queensland and South Australian, with interstate markets - New South Wales and Victoria, to be added as appropriate.
- Campaign period: 9 October 2021 – 31 March 2022
- Travel period: Until 31 March 2022
*operators will need to supply exclusion dates for key periods in this date range.
The campaign will continue to focus on driving bookings through targeted promotion of highly inspirational content and itineraries using digital techniques to pinpoint market interests. The package itineraries have been built around key areas of interest (also known as ‘passion-segments’) including diving & snorkeling, hiking and fitness, wildlife and conservation, luxury, fishing, events and family holidays (see more below).
