Found yourself with some extra time and want to focus on getting your business in tip top shape for recovery? Well, look no further because we have compiled a list of our Top 8 favourite tips and tools to help you become a marketing whiz and increase your presence online.
1. Facebook – For Business
We all know it and you hopefully all love it, but we understand that making your business stand out on Facebook can be hard work. Luckily for you the team over at Facebook have created a whole space purely to help you get your business in front of your potential customers. Facebook Blueprint is specially designed courses to help business owners learn the best ways to find content, create ads and sell their products. Simply find the topic you want to learn more about and complete the courses in your own time and at your own pace.
2. Instagram for Business
Wanting to attract a younger demographic or looking to use an influencer? Instagram for Business has it all from the basics of setting up an account through to creating ads and paying for promotion. Delve into the world of likes, hashtags and stories, we promise you will come out the other side doing boomerangs!
Top Tip – Facebook and Insta are basically family so you will also find a heap of courses and videos about Instagram on Facebook for Business as well.
3. Schedule, Schedule, Schedule
Ok, now you have Facebook and Instagram sorted we are going to give you the gift of time! We have all been in the situation where we suddenly realise half way through MasterChef that we have forgotten to post on social media today. For some it might be difficult to create a post straight away because you don’t have images or videos available.
Online social media scheduling tools such as Later and Hootsuite will allow you to visually plan and schedule posts for Instagram, Facebook, Pinterest and Twitter. Set up your posts for each channel for a week, fortnight or month in advance and spend your new found time relaxing.
4. Mailchimp
Got 99 emails but you ain't emailing one? Mailchimp is a great tool to help you build and create emails with lots of information and content that is going straight to your contacts inbox. Whether you are trying to increase sales or just keep your customers engaged EDM’s (Electronic Direct Mail) can be useful for any business.
Not sure where to begin? Check out this video from the Mailchimp team on getting started. You will learn how to build your audience, create a template and send emails worthy of opening. If you have got the basics down pat but want to learn more there are more tutorials available at Mailchimp 101.
