Townsville Enterprise calls on locals to explore next door this school holidays

12th June 2024

This week Townsville Enterprise has launched a new regional tourism campaign in partnership with Hinchinbrook Shire Council, Charters Towers Regional Council and Burdekin Shire Council encouraging locals to adventure close to home and explore our beautiful regions that are right next door. Timed to align with upcoming school holidays, the campaign is set to help locals tick off the ultimate local holiday bucket list.  

The local campaign will include targeted social media, radio promotions and online blogs enticing Townsville locals to explore these nearby gems, showcasing their natural splendour, rich history, and vibrant communities. 

Townsville Enterprise Director of Visitor Economy and Marketing Lisa Woolfe says winter is the perfect time to stay local and explore our regions next door. 

“We are so lucky to have some of Australia’s most incredible natural wonders right here on our doorstep. From the awe of the Outback to the wonders of Australia’s largest waterfall Wallaman Falls, or one of the top 10 shipwreck dives in the world in the Burdekin – there’s no better place to spend a winter holiday than right here in Townsville North Queensland,” said Ms Woolfe. 

 “The Townsville North Queensland tourism economy supports over 6,000 local jobs and contributes more than $1 billion to our local economy. Our regional areas in Charters Towers, Hinchinbrook and the Burdekin are important contributors to this region – strengthening our experience offering.” 

“That’s why we are calling on locals to pack the car and start planning a short local road trip to uncover some of our very own hidden gems. In Charters Towers take the kids panning for Gold or witness the incredible artworks about yesteryear at Gold Tower. Take on the Thorsborne Trail on Hinchinbrook Island or see how many birds you can spot in the TYTO wetlands. If you’re looking to head south to the Burdekin a hike to the top of Mt Inkerman and fishing is an absolute must.”   

“If you are looking for something different to do this school holidays, be sure to head to for plenty of holiday inspiration.” 

Burdekin Shire Council Mayor Pierina Dalle Cort says the campaign is a great showcase of the regional areas.   

“The ‘Explore Next Door’ campaign is a fantastic opportunity for people to hop in their car and discover the Burdekin region, which is right at their doorstep. From witnessing cane fires to enjoying beautiful beaches, exploring numerous creeks, indulging in amazing food, and experiencing great shopping, the Burdekin offers something for everyone. Don't miss out on the many attractions that make this area a perfect getaway,” said Mayor Dalle Cort.  

Charters Towers Regional Council Mayor Liz Schmidt wants to invite Townsville locals to experience an authentic outback adventure just 90mins from home.  

“As Mayor, I invite you to embark on a family adventure in the Charters Towers Region these school holidays to explore our rich history with interactive experiences, vibrant murals, and charming townships,” said Mayor Schmidt  

“Enjoy hands-on fun with local attractions, from animals to gold panning, set against breath-taking natural landscapes perfect for outdoor adventures.” 

“With diverse activities and welcoming communities, the Charters Towers Region promises a memorable holiday filled with exploration, learning, and family fun.” 

Hinchinbrook Shire Council Cr Mary Brown, emphasised the importance of local tourism to the regional areas. 

“Our local tourism economy greatly relies on Townsville visitors who actively promote our region by sharing their stories,” said Cr Brown 

“In collaboration with Townsville Enterprise, we take immense pride in launching this campaign. With idyllic sunny days now gracing our region, there’s truly no better moment to discover the natural beauty right on our doorstep in Hinchinbrook.” 

Townsville Enterprise’s campaign launches June 12th and will run right across the school holidays. To learn more and start planning your local staycation visit 

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