Marketing Partnership Opportunities
Feature your brand in our BIG destination campaigns!
It's a noisy tourism market out there, and difficult to elevate your business when competing with national tourism brands. That's why it makes sense to partner together to drive bigger impact and leverage the region's BIG tourism marketing campaigns. Partnership opportunities open annually, and offer a broad range of buy-in levels with varying exposure opportunities.
Opportunities in FY2025/26
- 10x Industry marketing packages available for Burst 2, tailored to suit your business ?
- Inclusions featured listings, newsletter features, influencer partnerships, editorial exposure, online advertising package, content production and more
- Available to Townsville Enterprise Members only
Timelines for our latest campaign:
- Confirmation of partners – 22 September 2025?
- Filming and campaign creative development (Phase 2)– 22September – February 2026?
- Influencer/PR famil hosting – *TBC (appointing new PR agency)?
- International Media Marketplace – 27 February 2026?
- Campaign live (Burst 2) – end February 2026 (exact date dependent on media schedules)
Marketing packages available:
Be seen day and night, as part of an exclusive always-on marketing partnership
Following a successful brand launch, consumers across the country are being driven to our consumer website, and now is the time to invest in collaborative marketing partnerships to drive real results for your business.
Now part of Townsville Enterprise's always-on strategy, business have the opportunity to leverage the web traffic being driven to townsvillenorthqueensland.com.au to drive real results:
- Invest into advertising opportunities including, web banners, featured social media posts, EDM features, and featured deals online;
- Instantly bookable holiday packages and products promoted and sold online (and through the Visitor Information Centre) to ensure visitors lock in their holiday plans and support local operators in the Townsville North Queensland region.
Campaigns continue to focus on driving bookings through targeted promotion of highly inspirational content and itineraries using digital techniques to pinpoint market interests. The package itineraries have been built around key areas of interest and align to the travel motivators of Curious Explorers.
Advertising opportunities
An opportunity to access digital assets owned by the Townsville North Queensland network, including website, social media and YouTube. By leveraging these high visibility assets, your business logo and creative (with mutual approval) will be front and centre as an always-on strategy to capture engaged consumers who are considering a holiday to Townsville North Queensland.
Options include:
- Web banner on townsvillenorthqueensland.com.au, from $3,500 (ex GST)
- 4-week promotion in hero web banner position
- 30% SOV
- Direct link click-through to your website
- EDM banner graphic advertising, from $800 (ex GST)
- Feature in the monthly consumer EDM, distributed to over 18,000 subscribers
- Various sizes available, ranging from MREC, Leader board and Hero banner
- Featured deal on Packages page, from $800 (ex GST)
- Top position on Packages page to feature a product or package offer
*NB. This option requires you to be bookable online, and affiliated with Bookeasy as an agreed partner
- Top position on Packages page to feature a product or package offer
- Featured social media post, from $2,000 (ex GST)
NB. All placements are at the discretion of Townsville Enterprise, and subject to approval prior to publishing.
Expand your distribution network with us!
Take the first step into trade distribution, or expand your existing network by partnering with us to sell your product or experience in a bookable holiday package.
Participation in this distribution is open to ANY Townsville North Queensland based tourism operator. There are a few things you need before we can get started:
- List your business/product/experience on the Australian Tourism Data Warehouse. Listings are currently FREE and available for the next 24 months. Register here> https://atdw.com.au
- Be bookable online via Bookeasy so we can sell your product through our destination website. (Channel and Tour Manager connections recommended)
- Agree to a commission agreement with Townsville Enterprise (commission is charged up to 15% for any bookings made, and these funds are returned in the form of staff hours at the Visitor Information Centre, and marketing exposure).
About Bookeasy
Bookeasy is Australia’s leading software solution for the tourism industry, with over 165 visitor centres and 38,000 operators now benefiting from Bookeasy’s proven success formula.
Bookeasy is designed to accommodate the broad needs of the tourism industry. The system is extremely flexible and its design allows tourism operators, no matter how limited their online skills, to become involved. Bookeasy enables all operator’s information, pictures, rates and availability status to be viewable online. Both Call Centre staff and operators have the ability to update information, rates and availability on a daily basis by logging into their consoles.
Register your interest
Complete the details below to be included in our upcoming marketing campaigns.