Townsville Enterprise, in partnership with Queensland Airports Limited and Jetstar Airways, is set to deliver a four-week campaign titled - “Sun & sea, You & me”, promoting Townsville to inbound aviation markets across Australia.
Launching the campaign with yesterday’s unbeatable Friday Frenzy sale fares, the interstate airline campaign is aimed at building awareness and driving flight bookings into Townsville, ahead of a key travel period for the region.
Complimenting existing marketing activity already targeting South-East Queensland, Victoria and New South Wales, the aviation activity aims to build on the awareness in market and convert travel-ready visitors with tactical fare offers.
Townsville Enterprise Director Visitor Economy and Marketing, Lisa Woolfe said aviation access has always been a key focus for the RTO body, identified as an enabler for growth of the regional visitor economy, with the last six months delivering major wins on this focused strategy.
“By remaining active in the aviation space throughout the pandemic period, we have managed to secure an additional 400,000 aviation seats into Townsville, with direct flights to most capital cities, and regional centres,” Ms Woolfe said.
“Our partnership campaign with Jetstar is a critical element of this strategy, as we harness the strength of the Jetstar brand across our inbound markets to reinvigorate interstate visitation, particularly as the region readies itself for its first peak Winter season since the COVID pandemic first hit.”
"We continue to work closely with all airline partners across Australia, from major campaigns such as this, to hosting their PR and content teams in region to give them first-hand experience of our tourism product for organic coverage across their owned platforms."
“Aviation partners are a crucial part of our future growth as a destination, and forms part of a wider aviation strategy which looks to remove access as a barrier to travel and build a strong network for both business and leisure travellers looking to live, work and play in Townsville North Queensland.”
The Jetstar “Sun & sea, You & me” campaign will run for the month of March, with low fares starting from $95 per person (e.g. Brisbane to Townsville) *
For more information on Townsville Enterprise’s tourism campaign strategy, and major project priorities, visit townsvilleenterprise.com.au
*Available until sold out. One-way, excludes checked baggage. Selected travel dates and conditions apply – see jetstar.com for details
