Find your shine these holidays

Townsville Enterprise is today launching a new marketing campaign to shine the spotlight on a host of new tourism experiences and accommodation packages encouraging locals and visitors to find their shine in the region this summer after a challenging 2020.

By leveraging the upcoming school holidays to drive visitation from the south-east as well as encouraging locals to take a break locally, the ‘Find your Shine’ campaign aims to support the local tourism and hospitality industry through the development of over 20 tailored packages to suit all tastes. The summer months are traditionally a quieter period for Townsville North Queensland’s visitor numbers which is why a new marketing strategy has been undertaken in close partnership with local operators.

With another school holiday period quickly approaching across Christmas and New Year, Townsville Enterprise Visitor Economy & Marketing Director, Lisa Woolfe said attention had turned to the dedicated summer campaign heavily focused on conversion through bookings at

“The coordination of ‘Find Your Shine’ has been highly reliant on local operator involvement, and as a result Townsville Enterprise has been working closer than ever before with tourism businesses to package up our destination in a fresh new way,” said Ms Woolfe.

“With international travel off the table there has never been a better time to get out and explore Townsville North Queensland, or even rediscover the region and create new memories with family and friends.

“With spectacular weather, world-class natural assets and some incredible deals on offer, experiencing our region will not only provide the opportunity to connect with loved ones, but support an industry that needs it now more than ever.”

All-inclusive packages range from family getaways cuddling koalas and snorkelling with marine life, diving the Museum of Underwater Art, exploring and learning all about a World Heritage-Listed rainforest, wetting a line on the ultimate fishing experience at the Great Barrier Reef, or wooing that special someone with a fully catered secluded beach picnic or a sunset sail. All packages can be booked at the new destination website which has undergone a complete makeover, including an interactive trip planner to build customised itineraries.

The ‘Find Your Shine’ campaign will run for four weeks until 18 December, with travel dates from 7 December to 28 February. Campaign assets include digital and traditional forms, with print ads across Newscorp publications, billboards in the south-east, radio advertising, targeted social media promotions, and an airline partnership as a second burst of activity targeting states and territories where travel is possible to Queensland.

Ms Woolfe said the aim of the campaign was to help reignite some joy for families after an exceptionally difficult 2020.

“We’ve been working closely with industry to develop deals to get families back to experience the best of our backyard in an affordable way, as well as offering experiences to attract visitors from outside the region and Queensland to explore a new destination,” said Ms Woolfe.

“The campaign is a reminder that you don’t have to go far to experience a memorable holiday and that Townsville North Queensland is a place where our people, our landscapes and our experiences can help visitors and locals find their shine again after a COVID-19 impacted year.”

For more information on campaign deals and packages visit

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08:27 AM Nov 25th @TSVEnterprise