It took just 75 seconds for Townsville Enterprise’s $10 mystery holiday packages to sell out, as part of the region’s bold Up for Unexpected tourism campaign.
The once-in-a-lifetime offer saw all limited-edition packages snapped up in just over a minute, with hundreds of eager travellers rushing to secure a spontaneous North Queensland escape. Packages were booked by visitors from New South Wales, Victoria — and even one lucky local who managed to get in before they sold out.
Designed to spark curiosity and drive action, the campaign invited Australians to embrace adventure and say “yes” to the unknown. Each mystery package offered a unique themed experience — from reef dives and island time to foodie feasts and outback tales — for just ten dollars.
Townsville Enterprise CEO Claudia Brumme-Smith said the extraordinary response is proof that Townsville North Queensland is striking a chord with modern travellers.
“Selling out in just 75 seconds is an incredible result and shows that travellers are hungry for something different — something exciting, spontaneous and memorable,” Ms Brumme-Smith said.
“Townsville North Queensland delivers that sense of adventure in spades, and this campaign puts us firmly on the radar as one of Australia’s most exciting emerging destinations.”
“Our region is one of the fastest growing tourism destinations in the country, and campaigns like this are designed to not only attract attention — but to build long-term appeal and keep Townsville top of mind for future travellers.”
“Those lucky few now have a front-row seat to experience the unexpected in Townsville North Queensland — but the story doesn’t stop here,” she said.
While the $10 mystery deals are now gone, travellers can still book from a range of experiences escapes at townsvillenorthqueensland.com.au.
