Our Strategic Direction

Townsville Enterprise is the peak economic development and destination management organisation for Townsville North Queensland. For more than 30 years, Townsville Enterprise has played a critical role in leading the economic progress for the region through strong political advocacy, investment attraction, tourism development and by promoting Townsville North Queensland as a place to visit, invest and live. Our purpose is to secure the future of Townsville North Queensland.

2024

Secured international artist P!NK

2023

Secured Copperstring 2032 after 10 years of advocacy

2023

Launched Townsville North Queensland destination brand "Up for unexpected"

2022

Secured funding and undertook Magnetic Island Tourism Masterplan

2022

Business Case completed for Hells Gates Dam

2021

Townsville Enterprise secured the North Queensland Hydrogen Consortium

2020

Launch of Museum of Underwater Art and associated campaign reaching 180 million people globally

2017

Undertook the North Queensland Agricultural Market and Supply Chain Study

2017

Secured commitment towards Townsville City Deals

2017

Advocated for funding to sure Townsville Port Channel Widening Project

2017

Carmichael mine secured resulting in more than 2,000 new jobs for North and Central Queensland

2016

Townsville Stadium secured

2015

Townsville selected as the headquarters for Australia’s largest electricity distributor, Energy Queensland

2012

Townsville Enterprise launches Townsville Emerging Leaders Program

2004

Townsville Enterprise secures Supercars

2002

Townsville Enterprise secures Professional Bull Riding Annual Event

2000

Townsville announced as the first regional destination for Virgin Blue (Virgin Australia)

1995

Supported the attraction of Sun Metals Refinery

1994

Townsville hosted the Queensland Tourism Awards & became accredited as the regions Convention Bureau

1992

Launched Townsville Shines Brand

Our Strategic Pillars

Influence all levels of government as a respected, non-partisan advocate for Townsville North Queensland.

We do this through developing policy positions that support growth and development, advocating for what's best for North Queensland and amplifying the voice of our members and partners.

Work with regional stakeholders to deliver a shared economic development agenda focused on enabling infrastructure, increasing visitation and investment attraction whilst providing economic information, credible research, and insights on Townsville North Queensland.

We do this through attracting investment and infrastructure, supporting the development of
masterplans and economic feasibilities, delivering regional economic snapshots and investment collateral, promoting the destination as a place to visit, live and invest, supporting industry development in the tourism sector, increasing the value of the visitor economy, attracting events, supporting aviation attraction, and implementing the region's economic plan.

Ensure our members are engaged, well informed and proud ambassadors for the region and the organisation.

We do this through hosting industry events, networking opportunities and round table sessions,
providing our members a voice, connecting businesses, and promoting our members achievements and capability.

Financially sustainable, with a team of high performers who can leverage the passion and capabilities of all Stakeholders to achieve regional growth.

We do this through recruiting and retaining the best staff, board and steering committees that have a common passion for North Queensland.

Politically Powerful
Economic Leadership
Valued and Engaged Membership
Capable and Accountable

Townsville Enterprise Values

Excellence Accept nothing less than quality in everything we do
Partnerships Work together, inspire each other and use external membership relationships to achieve strategic priorities
Creative Be innovative and imaginative in creating a vibrant and exciting future  
Non-Partisan Strive for what is best for the region – independent of politics. Be transparent, informative and data led.