
About Townsville Enterprise
Organisation for Townsville North QueenslandOur Strategic Direction
Townsville Enterprise is the peak economic development and destination management organisation for Townsville North Queensland. For more than 30 years, Townsville Enterprise has played a critical role in leading the economic progress for the region through strong political advocacy, investment attraction, tourism development and by promoting Townsville North Queensland as a place to visit, invest and live. Our purpose is to secure the future of Townsville North Queensland.
2024
Secured international artist P!NK
2023
Secured Copperstring 2032 after 10 years of advocacy
2023
Launched Townsville North Queensland destination brand "Up for unexpected"
2022
Secured funding and undertook Magnetic Island Tourism Masterplan
2022
Business Case completed for Hells Gates Dam
2021
Townsville Enterprise secured the North Queensland Hydrogen Consortium
2020
Launch of Museum of Underwater Art and associated campaign reaching 180 million people globally
2017
Undertook the North Queensland Agricultural Market and Supply Chain Study
2017
Secured commitment towards Townsville City Deals
2017
Advocated for funding to sure Townsville Port Channel Widening Project
2017
Carmichael mine secured resulting in more than 2,000 new jobs for North and Central Queensland
2016
Townsville Stadium secured
2015
Townsville selected as the headquarters for Australia’s largest electricity distributor, Energy Queensland
2012
Townsville Enterprise launches Townsville Emerging Leaders Program
2004
Townsville Enterprise secures Supercars
2002
Townsville Enterprise secures Professional Bull Riding Annual Event
2000
Townsville announced as the first regional destination for Virgin Blue (Virgin Australia)
1995
Supported the attraction of Sun Metals Refinery
1994
Townsville hosted the Queensland Tourism Awards & became accredited as the regions Convention Bureau
1992
Launched Townsville Shines Brand
Our Strategic Pillars
Influence all levels of government as a respected, non-partisan advocate for Townsville North Queensland.
We do this through developing policy positions that support growth and development, advocating for what's best for North Queensland and amplifying the voice of our members and partners.
Work with regional stakeholders to deliver a shared economic development agenda focused on enabling infrastructure, increasing visitation and investment attraction whilst providing economic information, credible research, and insights on Townsville North Queensland.
We do this through attracting investment and infrastructure, supporting the development of
masterplans and economic feasibilities, delivering regional economic snapshots and investment collateral, promoting the destination as a place to visit, live and invest, supporting industry development in the tourism sector, increasing the value of the visitor economy, attracting events, supporting aviation attraction, and implementing the region's economic plan.
Ensure our members are engaged, well informed and proud ambassadors for the region and the organisation.
We do this through hosting industry events, networking opportunities and round table sessions,
providing our members a voice, connecting businesses, and promoting our members achievements and capability.
Financially sustainable, with a team of high performers who can leverage the passion and capabilities of all Stakeholders to achieve regional growth.
We do this through recruiting and retaining the best staff, board and steering committees that have a common passion for North Queensland.



