School Holiday - Retail Campaign

In the lead up to the 2018 Easter School Holidays, Townsville Enterprise will partner with Expedia and Webjet to undertake a retail campaign. This campaign activity will be targeted to the QLD, Sydney and Melbourne market with a strong emphasis on driving flight, accommodation and tour bookings.

The campaign will include holiday deals, programmatic display advertising, email marketing and social media advertising.

Expedia will be in contact with any operators who are listed through this platform to receive special offers and deals for the campaign.

Objective

Drive bookings through Expedia and Webjet

Target Market

Geographic Markets:  Queensland, Sydney and Melbourne

Demographic Markets: Older Families

Timing

WC: 12 February 2018 for a 3 week period.

"Great to host @newscomauHQ journalist @emmareyn for the weekend covering a major event in our region - @PBR Iron Co… https://t.co/1xcchW4ZBd"

07:59 PM Nov 20th @TSVEnterprise