Digital Transformation Program

Did you know that 93% of buying decisions are influenced by social media? Are you surprised to learn that by 2020 the travel industry will have the highest percentage of online payments than any other industry on Earth?

The digital world has fundamentally shifted the way we operate as a society, the way we communicate and how we make decisions. Is your tourism business currently leveraging digital opportunities? Are your digital channels delivering the best customer experience?

The Townsville Enterprise Digital Transformation Program will provide you with the tools and knowledge you need to improve your digital presence and ensure that your tourism business has a digital strategy that works.

The Digital Transformation Program includes the following:

  1. A 30minute kick-off meeting with Townsville Enterprise marketing representative
  2. A complete digital audit which provides practical tips to help you improve your social media channels and website functionality (completed by Destination Think, world renowned experts in this sector)
  3. A one-hour coaching session with Destination Think to review the digital audit results and support you in implementing the recommendations that come from this report

Project Dates

Expression of Interest Open

5 March – 26 March 2018

Operator Selection

27 March 2018

Kick off Meeting with Townsville Enterprise

(Operators must be available on these dates)

4-6 April 2018

Online Audits Undertaken

10 April – 9 May 2018

Coaching Sessions

(Operators must be available on these dates)

14 – 16 May 2018



The Digital Transformation Program is only available to tourism businesses who are Townsville Enterprise Members. The costs to participate in the program are listed below:

Bronze and Above Members

$200 (including GST)

Level 2 – 4 Members

$250 (including GST)

Level 1 Members

$300 (including GST)


**This project isfunded by Townsville Enterprise and the Australian Government, administered by the Queensland Government and Queensland Tourism Industry Council.

Register your interest

To register your interest in this program please fill in the details below. Please note that there are VERY limited spaces for this program.


Business Name

Contact Person



Townsville Enterprise Membership Status

What digital platforms (eg: website, facebook etc) does your business currently use?

Why would you like to be part of the Digital Transformation Program?

Would you be willing to implement changes to your social media or website based on the feedback you receive through the program?
Do you have availability to attend a 30min kick of meeting (4-6 April) and the one hour one-on-one coaching session (14-16 May)
I acknowledge that I need to provide administration access to Destination Think for my business social media and Google Analytics accounts.

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