2018 Events Campaign

The 2018 Events Campaign will be an integrated marketing campaign that will position Townsville North Queensland as the home of regional Australia’s best live events. The campaign will be promoted across print, digital television, direct and outdoor advertising.

VIEW THE RESULTS AND OUTCOMES FROM THE 2017 CAMPAIGN

Objective

Destination awareness and showcasing the 2018 Townsville North Queensland Events Calendar

Target Market

Geographic Markets:  Cairns, Mackay, Mount Isa, Townsville, Darwin, Brisbane, Gold Coast & Toowoomba

Demographic Markets: SINKS/DINKS, older families and empty nesters

Timing

The 2018 Events Campaign will launch on 27 January 2018 and will have an initial burst of marketing activity for a 3 week period. A second burst of activity will occur in the lead up to the winter events calendar in April/May.

Exclusive Advertising Opportunity

2018 Townsville North Queensland Events and Insider’s Guide

Townsville Enterprise has partnered with the Townsville Bulletin, Townsville City Council and Townsville Airport to showcase the region’s thriving events calendar and stunning attractions. In January 2018, the Townsville North Queensland Events and Insider’s Guide will be inserted into newspapers in the key visitor markets of Mackay, Cairns, Townsville, Gold Coast, Toowoomba, Brisbane (CBD) and Darwin. An electronic version of the Guide will also be developed and promoted through a dedicated online marketing campaign. In addition to the markets mentioned above, the electronic version will also target Sydney, Melbourne and Port Moresby. 

Townsville North Queensland tourism operators and event organisers are invited to book advertising space within this special edition publication at heavily discounted rates. Spaces are limited, get in early to avoid disappointment.

The 2018 Townsville North Queensland Events and Insider’s Guide will include:

  • A detailed yearly events calendar for 2018 (events will be derived from the Australian Tourism Data Warehouse – ATDW)
  • Food Feature
  • Shopping Feature
  • What to do on Magnetic Island
  • Regional Features

VIEW THE 2017 EVENTS AND INSIDER'S GUIDE

DOWNLOAD THE 2018 ADVERTISING PROSPECTUS

How to get a FREE listing on the 2018 Events Calendar?

Receiving a listing on the events calendar is completely FREE. However, your event MUST be registered and listed with the Australian Tourism Data Warehouse (ATDW) no later than the 15 December 2017. To find out more about listing with ATDW visit http://atdw.com.au/. ATDW event listings are FREE, it’ll take you less than 10 minutes to complete and is a fantastic way to boost the online presence of your event. ATDW filters your event details through to up to 60 different websites including townsvillenorthqueensland.com.au, whatson.townsville.qld.gov.au and queensland.com.au and you can update the listing at any time!

"Great to host @newscomauHQ journalist @emmareyn for the weekend covering a major event in our region - @PBR Iron Co… https://t.co/1xcchW4ZBd"

07:59 PM Nov 20th @TSVEnterprise