QTIC Business Capability Programs

Enhance your digital skills and trade knowledge with upskilling workshops for all Queensland tourism businesses.

Tourism Digital Ready Program

Digital ready aims to help your tourism or hospitality business increase its business opportunities; develop your understanding and skills in digital marketing, media and digital channels; and implement effective online engagement with your visitors. 

Digital Ready programs will include: 

  • Online digital health checks and scorecard, including recommendations to develop your digital capacity
  • Invitation to participate in regional workshops facilitated by Connect Tourism
  • One on One mentoring sessions with Connect Tourism

Further information: 

  • Once completing the expression of interest, you will be asked to complete a digital health check before the program
  • You are not required to attend all eight sessions below

Web Basics

Date: Wednesday 30 January 2019

Time: 3:00pm - 7:00pm

Venue: Townsville Enterprise, 6 The Strand

Be Bookable Online

Date: Monday 25 February 2019

Time: 3:00pm - 7:00pm

Venue: Townsville Enterprise, 6 The Strand

Increase Your Website Traffic

Date: Tuesday 12 March 2019

Time: 3:00pm - 7:00pm

Venue: Townsville Enterprise, 6 The Strand

Planning Your Online Strategy

Date: Tuesday 30 April 2019

Time: 3:00pm - 7:00pm

Venue: Townsville Enterprise, 6 The Strand

Online Marketing for Events

Date: Tuesday 14 May 2019

Time: 3:00pm - 7:00pm

Venue: Townsville Enterprise, 6 The Strand

Maximising Facebook

Date: Wednesday 29 May 2019

Time: 3:00pm - 7:00pm

Venue: Townsville Enterprise, 6 The Strand

Maximising Instagram

Date: Wednesday 11 June 2019

Time: 3:00pm - 7:00pm

Venue: Townsville Enterprise Boardroom, 6 The Strand

Online Review and Reputation Management

Date: Monday 24 June 2019

Time: 3:00pm - 7:00pm

Venue: Townsville Enterprise Boardroom, 6 The Strand

Tourism Trade Distribution Workshops

These workshops are designed for Tourism Businesses to build understanding of the fundamentals of the tourism distribution system, and the commercial opportunities it presents.

Tourism Trade Distribution workshops will include: 

  • Overview on visitation to Townsville and surrounds
  • What is export tourism - supply chain and online channels
  • Aligning your experience with the destination story
  • Types of Travellers
  • Know your markets
  • Levels of the Distribution System
  • Commission levels including packaging and pricing
  • Marketing and engagement

Townsville Workshop

Date: Monday 11 February 2019 

Time: 9:00am - 4:00pm

Location: Townsville Enterprise, 6 The Strand

Hinchinbrook Workshop

Date: Wednesday 13 February 2019 

Time: 9:00am - 4:00pm

Location: TYTO Conference Centre, Ingham

Magnetic Island Workshop

Date: Thursday 14 February 2019 

Time: 3:00pm - 7:00pm

Location: Peppers Blue on Blue, Magnetic Island

Burdekin Workshop

Date: Friday 15 February 2019 

Time: 10:00am - 2:00pm

Location: John Hy Pyke Meeting Room, Burdekin Chambers

The Tourism Industry Business Capability Development Program is proudly funded by the Queensland Government's Department of Innovation and Tourism Industry Development.  The program was developed in consultation with QTIC, Tourism and Events Queensland and the Regional Tourism Organisations

Tourism & Events

"Greens Bill to ban #coal mining in the #Galilee would be detrimental to the economic future of regional QLD.… https://t.co/ccXfZOcJ6R"

02:59 PM Jan 11th @TSVEnterprise