This category recognises Major Festivals, events and exhibitions that enhance the profile and appeal of Townsville North Queensland, attract over 5,000 visitors and create a significant economic impact for the destination.
- Event must attract over 5,000 visitors.
- Event must have occurred between 1 July 2019 and 30 June 2021.
- Event must be listed on the Australian Tourism Data Warehouse (ATDW).
- Event must be hosted in the Townsville, Magnetic Island, Hinchinbrook, Burdekin, Charters Towers or Palm Island area