This category recognises Major Festivals, events and exhibitions that enhance the profile and appeal of Townsville North Queensland, attract over 50,000 visitors and create a significant economic impact for the destination.
This award will be presented to the Townsville North Queensland Festival or Event which exhibits exceptional event planning, innovative marketing and provides a positive experience for patrons and visitors. The winner of this category will also have effectively integrated destination marketing activities within the overarching event strategy.
The Festivals and Events category will be judged via an interview. Feedback will be provided to all nominees on areas including business planning, growth strategies, integration with destination marketing, customer experience and event sustainability.