Encouraging return visitation to Townsville North Queensland
Townsville Enterprise is set to launch an immediate recovery campaign to encourage return visitation - primarily to support Townsville and Magnetic Island - following the snap COVID-19 lockdown last week.
To immediately support our tourism, events and hospitality industry, similar to State Government recover incentive programs such as 'Holiday Dollars' - Townsville Enterprise will offer up to a 10% discount - via discount code the guest would enter on our website. The discount would be taken from the commission we would normally charge from each booking; rather than further burdening our operators to find product discounts/offers themselves. This means our focus will be on encouraging bookings for accommodation and tours on townsvillenorthqueensland.com.au with operators who are bookable using our BookEasy system.
Campaign details include:
- Campaign period: 17 July - 14 August, 2021
- Travel period: TBA - 17 July - 31 December, 2021
The campaign will continue to focus on driving bookings through targeted promotion to key available markets, offering the holiday discount for the travel periods stated above.
How to get involved?
Participation in this campaign is open to ANY Townsville North Queensland based tourism operator ALREADY listed and bookable on townsvillenorthqueensland.com.au.
Operators must also have an ATDW listing and agree to the terms and conditions of our booking platform – BookEasy. Standard commission is usually charged up to 15% for any bookings made.
To be part of this campaign and future conversion-focused campaigns, you will be required to:
- List your business/product/experience on the Australian Tourism Data Warehouse. Register here> https://atdw.com.au
- Must be on BookEasy so we can sell your product through our destination website.
- Must provide a deal/offer/rate that can be packaged or sold separately (example below). Must also provide full details with all inclusions, terms and conditions, cancellation policy and travel/block out dates (if applicable).
Register your interest
If you would like to be listed on our website, and be part of this campaign (and future campaigns), please complete the details below.
IMPORTANT: All operators, if not already listed and bookable on the destination website, will need to complete this form to ensure all information (rates, exclusion dates etc.) is correct for upload into our booking system.