- Continue to position Townsville North Queensland as the gateway to all of Australia’s most iconic landscapes - reef, rainforest, Outback and wetlands.
- Co-branded with Queensland’s Good to Go to leverage existing brand awareness, particularly as we re-enter into interstate markets (e.g. NSW).
- A region that offers diverse experiences, to a wide range of demographics.
Discover more with exclusive holiday packages
Townsville Enterprise has officially launched a new marketing campaign to shine the spotlight on a host of new travel and accommodation packages encouraging locals and visitors to find their shine in the region this summer after a challenging 2020.
The ‘Find Your Shine’ summer campaign will be delivered in two bursts of activity, targeted to Queensland and potentially New South Wales (pending border reopening).
- Burst one – November 2020: driving visitation for the Christmas period.
- Burst two – February 2021: media plan to be developed based on learnings from Burst One.
The campaign will focus on driving bookings through targeted promotion of highly inspirational content and itineraries using digital techniques to pinpoint market interests. The itineraries have been built around key areas of interest (also known as ‘passion-segments’) including diving & snorkeling, hiking and fitness, wildlife and conservation, luxury, fishing, events and family holidays (see more below).
‘Find Your Shine’ explained
A heartfelt sense of achievement, the quest for wonder and a twinkling of unbridled freedom. When the weight of the world leaves your shoulders and is replaced by a lightness and subtle calm – awash in your own inner bliss. It’s in these moments that we ‘shine’.
Townsville North Queensland – a place where our people, our landscapes and our experiences help visitors to find their shine!
Travelling helps us find the best version of our self. Experiencing the natural wonders that surrounds us helps us to take stock and leave re-energized.
Our Summer campaign will be centred around the concept of ‘Find Your Shine in Townsville North Queensland’. With an increased desire to travel and an aspiration to express our inner selves, the concept to ‘Find Your Shine’ supports the global trend of rediscovery and self-care, to find what makes us truly happy following what has been a challenging year for everyone.
Domestic travel offers the enriching experience to reconnect with the environments, attractions and local characters that make Townsville North Queensland such unique destination.