'Find Your Shine' Marketing Campaign

Discover more with exclusive holiday packages

Townsville Enterprise is set to launch the second phase of the Find Your Shine marketing campaign, shining a spotlight on new travel and accommodation packages encouraging locals and visitors to find their shine in the region.

The ‘Find Your Shine’ campaign launched in November 2020 (Burst 1) targeted Queensland and interstate markets - New South Wales and Victoria.

The next phase - Burst two – is set to launch on 25 January 2021, with the campaign running for a 6-week period.

  • Campaign period: 25 January – 31 March
  • Travel period: 25 January – 30 June*
    *operators will need to supply exclusion dates for key periods in this date range.

The campaign will continue to focus on driving bookings through targeted promotion of highly inspirational content and itineraries using digital techniques to pinpoint market interests. The package itineraries have been built around key areas of interest (also known as ‘passion-segments’) including diving & snorkeling, hiking and fitness, wildlife and conservation, luxury, fishing, events and family holidays (see more below).

How to get involved?

Participation in this campaign is open to ANY Townsville North Queensland based tourism operator. Operators must have a listing on the townsvillenorthqueensland.com.au website (listings are free) and offer a competitive rate to Townsville Enterprise for the purpose of packaging and selling through our booking platform – BookEasy. Commission is charged up to 15% for any bookings made. 

To be part of the campaign, you will be required to:

  • List your business/product/experience on the Australian Tourism Data Warehouse. Listings are currently FREE and available for the next 24 months.Register here> https://atdw.com.au
  • Must be on Book Easy so we can sell your product through our destination website.
  • Must provide a deal/offer/rate that can be packaged or sold separately (example below). Must also provide full details with all inclusions, terms and conditions, cancellation policy and travel/block out dates (if applicable).
Register your interest

Complete the details below to be included in the second phase of this campaign.

IMPORTANT: All operators - even if included in Burst 1 - will need to complete this form to ensure all information (rates, exclusion dates etc.) is correct for upload into our booking system.

Business Name

Contact Name

Contact Number

Contact Email

Business Type

Please choose your region

Product & Set Rate (Inclusive of 10% Commission) Example: King Room $100/night

Exclusion Dates Eg: 10th - 14th March 2021, 24th June

Terms and Conditions Please your Cancellation Policy

Are you currently listed and bookable on the Townsville North Queensland website?
Yes
No
If No, do you have an ATDW Listing?
Yes
No
Do you currently have a Channel Manager or Online Tour Booking system?
Yes
No

If Yes, who do you currently use?

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Example packages from Burst 1 (click for more):

Operator information and partnership opportunities

Overarching destination messages

  • Continue to position Townsville North Queensland as the gateway to all of Australia’s most iconic landscapes - reef, rainforest, Outback and wetlands.
  • Co-branded with Queensland’s Good to Go to leverage existing brand awareness, particularly as we re-enter into interstate markets (e.g. NSW).
  • A region that offers diverse experiences, to a wide range of demographics.

Key markets

  • Queenslanders (Regional Drive Market, South-East Queensland – Brisbane, Gold Coast, Toowoomba, Sunshine Coast)
  • Sydney, New South Wales and Melbourne, Victoria
    • Primary: High-Value-Travellers (HVT) & Double-Income-No-Kids (DINKS), aged 20-65+ years
    • Secondary: Solo travellers and family market

Passion-segmentation

Townsville Enterprise have worked with media agency – IKON Communications through the iMATE program – to define passion segments from our engaged, and lookalike audience groups. Segments aligns with data already received from sentiment surveys of the destination which highlighted these activities as key reasons for travel to our region. The data has also taken into account our audience size, and operator feedback.

Timing

The ‘Find Your Shine’ campaign (Burst 2) will launch on Monday 25 January.

  • Campaign period: 25 January 2021 – 31 March 2021
  • Travel dates: 25 January 2021 - 30 June 2021

*NB. Please supply any exclusion dates that fall within these travel periods.

"Great to catch up with Shadow Minister for #Water & the Construction of #Dams and Shadow Minister for Regional Deveā€¦ https://t.co/SAiHm6zFIO"

03:37 PM Apr 14th @TSVEnterprise