- Continue to position Townsville North Queensland as the gateway to all of Australia’s most iconic landscapes - reef, rainforest, Outback and wetlands.
- Co-branded with Queensland’s Good to Go to leverage existing brand awareness, particularly as we re-enter into interstate markets (e.g. NSW).
- A region that offers diverse experiences, to a wide range of demographics.
Discover more with exclusive holiday packages
Townsville Enterprise is set to launch the second phase of the Find Your Shine marketing campaign, shining a spotlight on new travel and accommodation packages encouraging locals and visitors to find their shine in the region.
The ‘Find Your Shine’ campaign launched in November 2020 (Burst 1) targeted Queensland and interstate markets - New South Wales and Victoria.
The next phase - Burst two – is set to launch on 25 January 2021, with the campaign running for a 6-week period.
- Campaign period: 25 January – 31 March
- Travel period: 25 January – 30 June*
*operators will need to supply exclusion dates for key periods in this date range.
The campaign will continue to focus on driving bookings through targeted promotion of highly inspirational content and itineraries using digital techniques to pinpoint market interests. The package itineraries have been built around key areas of interest (also known as ‘passion-segments’) including diving & snorkeling, hiking and fitness, wildlife and conservation, luxury, fishing, events and family holidays (see more below).