50% OFF TOWNSVILLE NORTH QUEENSLAND HOLIDAYS
Following the remarkable success of last year’s campaign, which sold out in under 72 hours, Townsville Enterprise is thrilled to announce the return of its exclusive Mates Rates campaign.
In 2025, locals and visitors can again enjoy an incredible 50% off all tours, accommodation, and experiences up to the value of $250, available exclusively through townsvillenorthqueensland.com.au.
The subsidised discount campaign is designed to boost visitation and support local tourism operators during the low season, offering a win-win opportunity for both locals and the regional tourism industry.
To access the exclusive discount code, visitors must register at townsvillenorthqueensland.com.au by 9 February. The sale goes live on 10 February and will remain available until sold out, with holidays bookable up until 3 April 2025.
From luxury stays at The Ville Resort-Casino or Ardo, to Magnetic Island adventures with Aquascene Magnetic Island, Pilgrim Magnetic Island and Sealink, visiting Queensland Museum Tropics or diving into the awe-inspiring Museum of Underwater Art with Adrenalin Snorkel and Dive, there’s no shortage of incredible local and regional experiences.
Townsville Enterprise Director of Visitor Economy and Marketing, Lisa Woolfe, said the campaign’s rapid success last year highlighted the appeal for locals to explore Townsville North Queensland.
“We’re thrilled to bring back the Mates Rates campaign for 2025. Not only does this offer an incredible opportunity for locals to explore their own backyard, but it also provides a vital boost to our tourism operators during the quieter shoulder season,” Ms Woolfe said.
“This campaign sold out in record time last year, and we’re confident it will do so again. Last year the response from both locals and visitors was overwhelmingly positive, with businesses reporting significant increases in bookings and exposure. It also provided a positive boost to community pride and reminded locals just how lucky we are to have so many incredible experiences on our doorstep.”
“Our region is filled with vibrant and unique experiences that are just waiting to be explored. Whether it’s discovering the beauty of Magnetic Island, diving into the Great Barrier Reef, or enjoying an escape to one of our regional areas, Mates Rates is about connecting people with what makes our region so special—and doing so while directly supporting local businesses in what is traditionally a quieter period for the sector.”
The Ville Resort-Casino | Ardo, GM Hotel and Property Services, Brent Clark shared the remarkable impact the 2024 campaign had on their business.
“Last year’s Mates Rates campaign was incredible for our business, we saw significant bookings and loved having so many locals stay with us, many for the first time,” Mr Clark said.
“This kind of campaign not only drives immediate business but also leaves a lasting impression, with many guests returning later and recommending us to friends and family.”
“Seeing our region through the eyes of a visitor is an incredible opportunity, and its great to see Townsville Enterprise launch this initiative again, as its giving North Queensland locals and their friends and family the opportunity to do just that.”
Key Details:
- 50% off all tours, accommodation, and experiences up to $250 value
- Campaign live, from 10 February until sold out
- Register by 9 February for the unique discount code at townsvillenorthqueensland.com.au
- Travel until 3 April 2025.
- A wide range of experiences, from reef adventures to city stays and everything in between
- Terms and conditions apply
