On Monday 18 May, Townsville Enterprise Director - Tourism & Events Lisa Woolfe, presented the North Queensland Tourism, Events and Hospitality Recovery Framework, designed to support the tourism sector through COVID-19.
During the webinar, Lisa discussed:
- The impact of COVID19 on the industry
- Mindset of the consumer
- Consumer sentiment
- Changes to how people will travel
- Three-phased approach to recover and rebuild the industry across the region - Remain, Re-Emerge & Reimagine
- Plus details of the Townsville Enterprise "Find Your Shine" campaign
To catch up on the webinar and details of this strategy, watch the replay HERE.
@TSVEnterprise