2017 Marketing Opportunities

This document is designed to provide an overview of the activity that the Townsville Enterprise Tourism and Events Team will deliver for 2017 and provides tourism businesses the opportunity to align and leverage this activity within their own planning. It is important to note that some activities are dependent on co-operative support and budget approvals. Continue to read our E-Newsletter for updates as the year progresses.

 Marketing Ops

Townsville North Queensland Holiday and Travel Guide 

The Holiday and Travel Guide is one of the primary collateral pieces used by Townsville Enterprise to market the destination. 70,000 copies of the Guide are produced and distributed annually through Visitor Information Centres, at consumer shows, to cruise ship passengers, at business and entertainment events and by local businesses. The Guide is also distributed to Inbound Tourism Operators and wholesalers at international trade shows including the Australian Tourism Exchange (ATE) and the ATEC Symposium.
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Townsville Meeting Planner

The Meeting Planner is the Townsville Enterprise Convention Bureau’s primary piece of marketing collateral. The Planner provides information on Townsville as a business events destination, includes event venues, accommodation, pre and post touring options and social activities. Townsville Enterprise Convention Bureau Members are listed in the Planner and have the opportunity to advertise in the publication. 

Download the 2017 Meeting Planners Guide 

 Meeting Planners Guide

Australian Tourism Data Warehouse

The Australian Tourism Data Warehouse (ATDW) is a national tourism database that feeds information on tourism products, events and destination information to more than 60 websites. The database houses information on accommodation, tours, restaurants, attractions, events, hire , travel support services, touring routes and transport products. Products that appear on the regions holiday and travel website pull from the Australian Tourism Data Warehouse.

Sign up to ATDW

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Edutourism Product Manual

Townsville Enterprise works with operators in the Region to attract and engage study tour groups. The Region’s reputation as a destination of excellence in education, particularly in the fields of marine and tropical sciences and environmental studies, makes it ideal for study tour groups looking to combined practical field work experience with theoretical studies. 

Download the Edutourism Product Manual

 Learn Townsville North Queensland
 

International Marketing

Townsville Enterprise works to position the Townsville North Queensland region as a desirable destination for international visitors. In 2012, Townsville Enterprise entered into a cooperative international marketing agreement with SeaLink Queensland to boost the region’s profile in targeted overseas markets. SeaLink has significant representation in New Zealand, Europe, United States, Canada, United Kingdom, Japan, China and Korea. This partnership will ensure the Townsville North Queensland region has the opportunity to leverage off these links to open up opportunities for increased international exposure and trade. The partnership included the formation of an international marketing group comprising of commercial operators from the region who are international ready.