News from Townsville Enterprise
Townsville North Queensland Destination Marketing Campaign
The launch of the new Townsville North Queensland destination commercial has been met with an overwhelmingly positive response from not only the local community, but across Australia and the world.
Within the first 24 hours of launching the commercial across the Townsville Enterprise corporate and Visit Townsville Australia consumer Facebook pages it reached over 200,000 people and continues to grow. This has been the strongest response to a destination marketing campaign this region has ever seen.
The key objective of Townsville Enterprise's new destination marketing campaign is to position Townsville North Queensland as the home of regional Australia’s best live events. This is all about driving visitation to our region through the tagline, “Experience world-class events and spectacular places”.
The hero piece of campaign activity is the new television and digital commercial promoting the destination. The commercial is shot in a cinematic style, showcasing the region’s events in some of the best natural settings. Picture classical musicians playing at the bottom of Wallaman Falls, a Supercar driving through Paluma and PBR Bull Riders at Texas Long Horn Wagon Tours. This story is told in an abstract format following the journey of local stunt bike rider, Borys Zagrocki, jumping, weaving and hopping through some of the region’s favourite events in iconic locations.
From next week the campaign includes the television commercial broadcast across Queensland, a print campaign in Townsville, Cairns, Mackay, Sydney, Melbourne, Brisbane, Gold Coast and Toowoomba newspapers, the use of digital platforms and a partnership with Webjet. These marketing activities are estimated to reach in excess of 3 million people.
The Townsville North Queensland region is blessed with some exceptionally creative individuals and we are grateful for their assistance in bringing this vision to life – the commercial was compiled with 100% local suppliers.
Townsville Enterprise is thrilled to have delivered a commercial that the community is proud of and one that is already being embraced by potential visitors nationally and internationally.