News from Townsville Enterprise

April 7th, 2017

Instagrammers taking over the region

This weekend will see epic images of the Townsville North Queensland region beamed across social media as two Instameets take place.

Digital influencers and local Instagrammers will be taking over Magnetic Island and Hinchinbrook with the purpose of generating new photographic content for the region.

The Instameets are also an opportunity to showcase the destination to the world through the extensive social media followings of influencers and participants, as well as offering local emerging photographers the opportunity to learn from one another.

Social media influencers, Matthew Glastonbury and Sutami Bonaji (combined reach of 200,000 followers), will be taking over Magnetic Island, with Ashley Dobson and Andrew Watson (combined following of 30,000), focusing on the beauty of the Hinchinbrook region.

Participants of the Magnetic Island Instameet will capture the Island’s attractiveness through photos of the Forts Walk, sunset kayaking, a snorkelling tour, sunset sailing, the wide variety of bays, as well as returning to the mainland to photograph the rustic charm of the Hervey’s Range Tea Rooms.

Wallaman Falls, TYTO Wetlands and Jourama Falls are on the itinerary of the Hinchinbrook Instameet, as well as tours at Paluma by Hidden Valley Cabins, and a visit to Crystal Creek before capturing the sunset at Cape Pallarenda.

Townsville Enterprise Tourism & Events Director, Bridget Woods, said not only do Instameets provide opportunities for the region to be positioned on an international platform, but it also provides exceptional marketing material.

“The content generated from this weekend’s two Instameets will feature in a digital campaign that will launch in June”, said Ms Woods.

“The winter campaign is aimed at generating holiday bookings for the Townsville North Queensland region by targeting visitor markets from Sydney, Brisbane, Papua New Guinea and Bali”.

“The images captured this weekend will be a significant selling point to attract visitors to our destination”.

The Townsville North Queensland Instameets would not be possible without the Townsville Airport’s continued support.

Townsville Airport Chief Operating Officer, Kevin Gill, said the airport was consistently looking at innovative ways to drive visitation to the region.

“Social media is a powerful tool, which through these Instameets, has the ability to showcase the best of Townsville and North Queensland to Australia and the rest of the world”, said Mr Gill.

“We continue to work closely with Townsville Enterprise on generating innovative marketing strategies to help build the desirability of Townsville as a destination”.

view news archive