News from Townsville Enterprise

April 4th, 2017

Edutourism Funding Announced

The Queensland Government has announced they will co-fund a Townsville Enterprise led initiative to attract more international students to the Townsville North Queensland region.

Treasurer and Minister for Trade and Investment Curtis Pitt announced matching funds of $40,000 to support development of an edutourism strategic plan and marketing material to promote Townsville as a destination for international students.

“Townsville Enterprise and a range of industry partners have done an excellent job over the past five years positioning the region as a destination of excellence in edutourism,” Mr Pitt said.

“And now it’s time to move to the next stage with a strategic approach to capitalising on this important niche market”.

Since 2013, the Townsville North Queensland tourism industry has been developing and implementing a long term, focused strategy to attract international education groups to the region (primarily short-term faculty led study abroad programs for universities across the USA).

Townsville’s Edutourism Chair, Ross McLennan said that this is a real opportunity to be a leading region in this space.

“This first round of funding acknowledges the Townsville North Queensland region as a point of difference around the state”, Mr McLennan said.

“This recognition will also now provide our local tourism operators the opportunity to align themselves with a niche market”.

Townsville Enterprise Tourism & Events – Director, Bridget Woods said that the funding is a great outcome to continue to develop the edutourism initiative.

“Edutourism has a key focus on international promotion, student experience, regional differentiation and industry connectivity”, Ms Woods said.

“The strategic plan will position the region as a centre for excellence in providing educational nature-based and cultural tourism experiences”.

“The initiative has already resulted in over 3,500 room nights and $700,000 of direct income injected into the local economy”.

The Townsville-based project was one of 15 proposals to receive more than $600,000 in the first round of distributions from the Queensland Government’s new $6 million International Education and Training Partnership Fund.

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