Resources

Use the resources below to assist in marketing and developing your tourism business.

Famil Guide
Australian Tourism Data Warehouse
Tourism Toolkit
Trade Product Manual
Townsville North Queensland Cruise Ship Industry Guide

Need any further information? Don’t hesitate to contact us.

Famil Guide
Townsville Enterprise, in partnership with Tourism Queensland (TQ) International Offices, Tourism Australia (TA), airlines and Queensland industry partners, conducts various familiarisation tours (famils) to the region.

Townsville Enterprise has four specific areas in the Destination Marketing and Development team which conduct famils - tourism media, tourism trade, tourism volunteers and the Convention Bureau.

Each area has a unique purpose with a common goal – education and creating awareness of the Townsville and North Queensland region.

 Download your copy of our Famil Guide to find out how you can take the opportunity to showcase and promote your business and the region with Townsville Enterprise.


Australian Tourism Data Warehouse
The Australian Tourism Data Warehouse (ATDW) is a national tourism database that feeds information on tourism products and destination information.

This content is distributed through an expanding network of more than 50 websites and the database houses information on accommodation, tour, attraction, event, hire, and transport products, as well as destination information.

For further information click here.
 

Tourism Toolkit
The Tourism Business Toolkit is a practical guide to sustainable business planning and marketing, travel distribution options, product packaging, funding, and accreditation schemes. A hardcopy is available from Townsville Enterprise by phoning (07) 4726 2728 or click here to download. 

Trade Product Manual
The Trade Product Manual is the prime marketing tool for the promotion of the region to the domestic and international travel trade. The publication provides wholesalers, inbound tour operators and travel agents with an informative guide to the region’s location, transportation, attractions, accommodation, climate, suggested itineraries and calendar of events.  

Townsville North Queensland Cruise Ship Industry Guide
This Guide has been specifically designed by Townsville Enterprise to assist tourism businesses to achieve effective engagement with the region’s growing cruise ship industry.

The document outlines practical resources and tools for better understanding of how the cruise ship industry operates, identification of the key industry stakeholders involved, and how to appropriately position your product or service so you can effectively participate in our region’s cruise ship industry.

Townsville Enterprise encourages operators to ‘get on board’ with the cruise ship industry and to utilise the knowledge and resources within this Guide.

Download a copy of the Townsville North Queensland Cruise Ship Industry Guide